Nobody has a personality anymore: we are products with labels

I'd say - everybody has a personality which is not who they really are. The personality is "simply" the response and defence mehanism of the ego of trauma inflicted during the early formatory years during childhood. It's really interesting what an automatic-machine a person is. Unaware that he is acting machanically in most cases. Source - the Enneagram and Gurdjieff.

We are what we pretend to be — Kurt Vonnegut