I was rather sad when everyone moved away from MySpace to Facebook. While the interface today would likely be poor, I felt it was much better than what Facebook was offering. Still its hard to believe it was around 19 years ago many started to move over.
While I cannot remember the names of these sites, there were various attempts to create a shared platform website where you could create a profile and communicate with others. I remember joining a few at least back in 2002 before MySpace, Yahoo360. There was also Bebo which, I think, was for the younger kids of the day.
Lets not forget about friendsreunited.
Many Companies become successful being at the right place at the right time. Facebook is one of those companies.
Had facebook been created a year or so beforehand (or a year or two after) we would likely be using some other "social media" today. Be interesting how that would have compared to facebook. Would it be "more evil" ???
Regardless, whether its Facebook/MarkZuckerberg or [insert_social_media]/[owner]... we would still end up with a new celebrity millionnaire/billionnaire.. and would still be considered "a fool" one way or another.