China calls it "harmonious society", we call it "safety". Censorship by any other name would be just as effective for manipulating the thoughts of the populace. It's not often that you get to see stuff like this.
I don't think it's controversial or unsurprising at all that a company doesn't want their random sentence generator to spit out 'brand damaging' sentences. You know the field day media would have Apple's new feature summarises a text message as "Jane thinks Anthony Albanese should die".