Here is what a man seeking woman profile needs:
1. Good Pictures. Honest. Good lighting. Appropriate grooming and attire (whatever than means in your social context). Smile in a carefree way in most of the pictures.
2. Attractive man in the pictures.
3. No icks.
Yes the pictures are more important than being attractive.
As a matter of storytelling, the theme is "aspirational", but the particular aspiration is up to you.