Are we the baddies?

We should not underestimate the timeless human response to being manipulated: disengagement.

This isn't theoretical, it's happening right now. The boom in digital detoxes, the dumbphone revival among young people, the shift from public feeds to private DMs, and the "Do Not Disturb" generation are all symptoms of the same thing. People are feeling the manipulation and are choosing to opt out, one notification at a time.

> disengagement.

That disengagement metric is valuable, I'm not gonna give it away for free anymore. I'll engage and disengage randomly, so no one knows what works.

> The boom in digital detoxes, the dumbphone revival among young people

That's a market now. It doesn't mean shit. It's a "lifestyle".

> People are feeling the manipulation

They don't. Even manipulation awareness is a market now. I'm sure there are YouTubers who thrive on it.

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How far can you game a profiling algorithm? Can you make it think something about you that you're not? How much can one break it?

Those are the interesting questions.

Have you read anything by Mark Fisher? He spoke about capitalism absorbing all resistance which makes it almost impossible to ever escape from. Which is what you’re saying I think. Resistance becomes the next market and works through the same economic systems it’s attempting to resist.

David Foster Wallace made a similar argument about Television being able to absorb, re-contextualize, and subsequently market any effort opposed to it as a cause of malignant addiction and abdication of societal responsibilities in his essay E. Unibus Pluram.

Today you can probably substitute television for YouTube, TikTok, etc, but the argument still holds up, perhaps better than ever.