This isn't theoretical, it's happening right now. The boom in digital detoxes, the dumbphone revival among young people, the shift from public feeds to private DMs, and the "Do Not Disturb" generation are all symptoms of the same thing. People are feeling the manipulation and are choosing to opt out, one notification at a time.
An antelope's greatest desire is to be in the herd, because while it may contain a lion, the world outside contains a thousand wolves.
We've built a herd—society—that is incredibly effective at holding those wolves at bay: famine, plague, and chaos. We willingly participate because it provides "shields" our ancestors could only dream of. The problem isn't the herd itself; it's the lion that we allow to stalk within it.
What I am suggesting isn't to abandon this safety and comfort brought by modern capitalism. It's to improve the herd—to enjoy its protections while finding ways to tame, cage, or evade the lion of exploitation. What we're discussing here aren't futile attempts to escape, but vital tactics for building a better, safer herd for everyone.
Sure capitalism offered us the herd. But too big companies/people are just a net negative.
I hope someone today will have the courage to dismantle those big actors. Except, at least in the US, they now are protected by fascism.
First, the massive asymmetry of power involved in making people choose opting in (again and again, to greater and greater degrees).
Second, the fact that unrelated penalties—severe ones—are attached to choosing to opt out, by people and systems who want to discourage this behavior. It’s not like saying “choosing to not eat means you might be hungry”. That’s an intrinsic consequence; it has to happen. It’s not even like “choosing not to eat again and again means you might stunt your growth.” That’s intrinsic too, whether or not it’s intuitive.
No, the penalties we’ve attached to opting out are more like “choosing not to eat means you might go hungry, and also the people with hammers that specifically go after people that don’t eat will break your fingers.”