This is the main point that proves to me that these companies are mostly selling us snake oil. Yes, there is a great deal of utility from even the current technology. It can detect patterns in data that no human could; that alone can be revolutionary in some fields. It can generate data that mimics anything humans have produced, and certain permutations of that can be insightful. It can produce fascinating images, audio, and video. Some of these capabilities raise safety concerns, particularly in the wrong hands, and important questions that society needs to address. These hurdles are surmountable, but they require focusing on the reality of what these tools can do, instead of on whatever a group of serial tech entrepreneurs looking for the next cashout opportunity tell us they can do.
The constant anthropomorphization of this technology is dishonest at best, and harmful and dangerous at worst.