Having been an active internet user for longer than most AO3 users have been alive, the first time I heard about it was a few years ago in a student radio show about the fanfic genre and culture. Poorly written smut featuring popular culture characters has just never been my thing. Probably because I’m not that much of a fan of any specific fictional setting or franchise in the first place.
Who is a better judge of what is insulated or not, someone who spent decades living in a single city, or someone who spent a few years traveling everywhere?
(I bring up 4chan because by virtue of being practically unmoderated, it is about as unlike a bubble as you can get. Where else do you get people into origami, hardcore rape porn, international backpacking, nobel prize winning mathematicians, and pranksters running iphone microwaving campaigns rubbing shoulders?)