Nvidia won, we all lost

This really makes no sense:

> This in turn sparked rumors about NVIDIA purposefully keeping stock low to make it look like the cards are in high demand to drive prices. And sure enough, on secondary markets, the cards go way above MSRP

Nvidia doesn't earn more money when cards are sold above MSRP, but they get almost all the hate for it. Why would they set themselves up for that?

Scalpers are a retail wide problem. Acting like Nvidia has the insight or ability to prevent them is just silly. People may not believe this, but retailers hate it as well and spend millions of dollars trying to combat it. They would have sold the product either way, but scalping results in the retailer's customers being mad and becoming some other company's customers, which are both major negatives.

Think of it this way, the only reason 40 series and above are priced like they are is because they saw how willing people were to pay dueing 30 series scalper days. This over representation by the rich is training other customers that nvidia gpus are worth that much so when they increase it again people won't feel offended.