Nvidia won, we all lost

NVIDIA is, and will be for at least the next year or two, supply constrained. They only have so much capacity at TSMC for all the chips, and the lion's share of that is going to be going enterprise chips, which sell for an order of magnitude more than the consumer chips.

It's hard to get too offended by them shirking the consumer marker right now when they're printing money with their enterprise business.

Not personally offended, but when a company makes a big stink around several gross exaggerations (performance, price, availability) it's not hard to understand why folks are kicking up their own stink.

Nvidia could have said "we're prioritizing enterprise" but instead they put on a big horse and pony show about their consumer GPUs.

I really like the Gamer's Nexus paper launch shirt. ;)

They could rapidly build new own factories but they don’t.

Are you saying Nvidia could spin up their own chip fabs in short order?

If they believed they were going to continue selling AI chips at those margins they would:

- outbid Apple on new nodes

- sign commitments with TSMC to get the capacity in the pipeline

- absolutely own the process nodes they made cards on that are still selling way above retail

NVIDIA has been posting net earnings in the 60-90 range over the last few years. If you think that's going to continue? You book the fab capacity hell or high water. Apple doesn't make those margins (which is what on paper would determine who is in front for the next node).

And what if Nvidia booked but the order didn't come. What if Nvidia's customer isn't going to commit? How expensive and how much prepayment is needed for TSMC to break a new Fab?

These are the same question Apple Fans asking Apple to buy TSMC. The fact is isn't so simple. And even if Nvidia were willing to pay for it TSMC wouldn't do it just for Nvidia alone.