You can compare them because they overlap in use cases especially as lite-desktop/emulation/media/home-server.
The PC ecosystem is more open so of course you are going to find lots of no name brands on amazon/ebay/ali-express or wherever you are looking. These N100/N150 piece of kit have 1000s of reviews on youtube. There are a few brands that seem dominate and seem to be reasonably well built.
A lot of the mini-pcs / nuc you find on ebay are Dell/Lenovo/HP decommissioned stuff that you can put 16/32gb of ram in and a proper NVME. To do something similar with a PI you need to buy a PI5 and some additional hardware, it about two/three times more expensive. Yes they do consume more power but typically it isn't crazy.
The ARM ecosystem isn't just RPi either. There are other manufacturers offering small credit sized arms boards but their drivers/software/firmware isn't nearly as good as the RPi.