Fakespot shuts down today after 9 years of detecting fake product reviews

It was falling behind. The dodgy stores were getting more creative and Fakespot needed to play catch up.

You've got stores that would include a $5-$20 coupon/gift card in the item in exchange for a positive review. Sure, this didn't 1:1 translate but if a user did it would look like a legitimate review.

You've got a plethora of LLMs out there just itching to GENERATE.

Then an expensive option I was suprised happened - I bought a Dyson clone vacuum cleaner off of Amazon. A few weeks later, the company emailed me and said 'We have a new model. Buy that one, leave a review, we'll refund the purchase'. So I did it. This happened about 10 more times in 2024. My outdoor shed is entirely stick vacuums.

Feel a bit dirty doing it but that's ok I've got 12 vacuums that can clean my conscience.

I think Fakespot would have difficulty with all 3 of these scenarios.

Some company paid be 100 bucks to change my review to be positive so they sent the money via PayPal no problem then I changed the review to say they paid me to write a glowing review and of course Amazon ended up removing the review for being harmful to their customers

Amazon is awful when it comes to striking down accusatory customer reviews.

Last year I (like a fool) purchased some chunky thru-hole MOSFETs on Amazon. Lo and behold, despite the datasheets promising a few amps with 3.3V at the gate, I only got a few milliamps. Obviously counterfeit - but no matter how hard I tried or how much indirection I employed, Amazon always took down my review warning others of this verifiable fact.

So Amazon is complicit in fraud.

It’s fun to be outraged but a more nuanced read is that Amazon is stuck battling all kinds of fraud and it can be hard to differentiate. They also have a massive problem with fake bad reviews where a competitor spams competing products to try to increase sales of their own.

They have so many flavors of fraud that it’s very hard to get it right consistently at scale.

Not am Amazon fan, and please let’s not do the Reddit “understanding something is the same as excusing it” thing.

The problem is that they have an obvious incentive to err on the side of positive reviews. Because if every product on the site has a 1 star review few people will buy anything. But if most of them have 5 stars people will be much more eager to purchase.