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113 points sethkim | 1 comments | | HN request time: 0.257s | source
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simonw ◴[] No.44457827[source]
"In a move that at first went unnoticed, Google significantly increased the price of its popular Gemini 2.5 Flash model"

It's not quite that simple. Gemini 2.5 Flash previously had two prices, depending on if you enabled "thinking" mode or not. The new 2.5 Flash has just a single price, which is a lot more if you were using the non-thinking mode and may be slightly less for thinking mode.

Another way to think about this is that they retired their Gemini 2.5 Flash non-thinking model entirely, and changed the price of their Gemini 2.5 Flash thinking model from $0.15/m input, $3.50/m output to $0.30/m input (more expensive) and $2.50/m output (less expensive).

Another minor nit-pick:

> For LLM providers, API calls cost them quadratically in throughput as sequence length increases. However, API providers price their services linearly, meaning that there is a fixed cost to the end consumer for every unit of input or output token they use.

That's mostly true, but not entirely: Gemini 2.5 Pro (but oddly not Gemini 2.5 Flash) charges a higher rate for inputs over 200,000 tokens. Gemini 1.5 also had a higher rate for >128,000 tokens. As a result I treat those as separate models on my pricing table on https://www.llm-prices.com

One last one:

> o3 is a completely different class of model. It is at the frontier of intelligence, whereas Flash is meant to be a workhorse. Consequently, there is more room for optimization that isn’t available in Flash’s case, such as more room for pruning, distillation, etc.

OpenAI are on the record that the o3 optimizations were not through model changes such as pruning or distillation. This is backed up by independent benchmarks that find the performance of the new o3 matches the previous one: https://twitter.com/arcprize/status/1932836756791177316

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sethkim ◴[] No.44457905[source]
Both great points, but more or less speak to the same root cause - customer usage patterns are becoming more of a driver for pricing than underlying technology improvements. If so, we likely have hit a "soft" floor for now on pricing. Do you not see it this way?
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1. vfvthunter ◴[] No.44457997[source]
I do not see it this way. Google is a publicly traded company responsible for creating value for their shareholders. When they became dicks about ad blockers on youtube last year or so, was it because they hit a bandwidth Moore's law? No. It was a money grab.

ChatGPT is simply what Google should've been 5-7 years ago, but Google was more interested in presenting me with ads to click on instead of helping me find what I was looking for. ChatGPT is at least 50% of my searches now. And they're losing revenue because of that.