AV1@Scale: Film Grain Synthesis, The Awakening

There are definite philosophical questions over the merits of adding noise, but the problem with their example here is their denoising process appears to excessively blur everything, so both it and the synthesized grain image look noticeably less sharp than the source. The grain itself also looks too much like basic noise, and not really grain like.

Since the beginning of film editors have added tricks in post.

I would love for them to provide an option to view it with film simulation vs without.

One of my favorite movies of all time, The Holdovers, did film simulation extremely well. It's set in the '70s so it attempts to look like a movie of that era.

It looked great to me, but if you're an actual film nerd you're going to notice a lot of things aren't exactly accurate.

Maybe in the near future we'll see Netflix being able to process some post effects on the client. So if you're color blind, you get a mode for that. If you don't want fake grain you can turn it off.