So it's a better Peltier element? The article only seems to compare it to existing thermoelectric devices and not standard refrigeration units so I'm going to assume they haven't gotten even close to that efficiency. If they had I would assume they wouldn't shut up about the fact.
Also one of the biggest if not the biggest downside of these chips is, unlike a split refrigeration circuit, the front gets cold while the back gets hot which means you can't move the heat very far.
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