The problem is that so many executives in charge of customer support see dollar signs with AI, and then implement the shittiest possible version of an AI chatbot that makes support interactions significantly worse. For example, I had particularly bad interactions with Doordash, Lyft, and Chipotle “support” in the past year. The chipotle one a few days ago — they gave me a completely different item than the one I ordered in the anpp, and the bot wanted me to talk to the store in person about it. Why even have an app with delivery options if that’s your answer.
If anyone working on support bots reads this, you should realize it’s very easy for a bot to tarnish your companies reputation which can add up over time. You MUST have a way to tell if interactions are deeply frustrating to the humans. Since people are used to being patient with humans, we have a higher tolerance before we become frustrated with a support person. (And support peeps know this isn’t even that much true.) Not when we know we’re talking to a bot.
Seriously, fuck all the executives who bought into chatbots for support without bothering to make it a thoughtful experience. (Which in my experience so far, is all of them. Maybe Amazon is better, but they’ve had easy refunds with a simple form for years and years!)