Fakespot shuts down today after 9 years of detecting fake product reviews

> Mozilla couldn't find a sustainable business model for Fakespot despite its popularity

I don't know if it's fair for me to armchair quarterback, but still - what was their business model when they decided to do the acquisition? From the outside looking in barely did anything whatsoever.

I browse Amazon using Firefox extremely often and I don't recall seeing any helper UI pop up. Even so, what would have been their strategy to monetize me? User data? Commissions? Some kind of Mozilla+ subscription?

I love FF and cheer Mozilla on where I can, but honestly these decisions are inscrutable.

They could have slid in their referral link, which would probably make them decent money, but the "ick" factor is pretty high from consumers.

I'm sure there will be a replacement though, and I'm sure they will go hard with referral links.