←back to thread

Why email startups fail

(forwardemail.net)
140 points skeptrune | 1 comments | 01 Jul 25 00:41 UTC | HN request time: 0.208s | source
Show context
sethammons ◴[01 Jul 25 02:11 UTC] No.44429940[source]▶
I was engineer 12 at SendGrid and left after IPO and subsequent acquisition by Twilio. Being infrastructure and the backing many email marketing companies, we did really well. Kind of like selling shovels in the gold rush. We struggled more on the product front breaking into the much larger marketing space. Learned a lot there leading and scaling teams and scaling the email infrastructure to support over 8 billion daily sends.
replies(2): >>44430554 #>>44432626 #
zaik ◴[01 Jul 25 04:18 UTC] No.44430554[source]▶
> email marketing companies

This means spammers, right?

replies(3): >>44430641 #>>44430700 #>>44436434 #
1. NoGravitas ◴[01 Jul 25 17:55 UTC] No.44436434[source]▶
More likely bacn than spam. Stuff that you agreed to receive, but don't especially want. Even though people don't really want bacn, it's the compromise that society has generally accepted in terms of drawing a line against spam while still catering to allegedly legitimate marketing.