Why email startups fail

It seems Forward Email has come to the exact same conclusion I did in a blog post awhile back: https://marcoapp.io/blog/marco-an-introduction

I agree that "reinventing" email, or building a business based on "AI features" are both terrible ideas.

We began building Marco not to do either of these things, but simply because _there wasn't_ any actual cross-platform IMAP client.

Apple Mail exists (but is terrible) if you only have Apple devices. Lots of other options like Superhuman and Shortwave exist, but only support Gmail+Outlook.

All we're doing is building the app that should have existed 10 years ago: a cross-platform, offline-first "Thunderbird". Except far more lightweight and modern. And yes, we've built it from the ground up. And no, it's not Electron.

https://marcoapp.io

You seem to be chatting down some perceived tangental competition in order to chat yourself up. That kind of self-promotion's no good. Especially when picking ethereal "your writing sounds weird" ad homineming a decently detailed, reasonably hard-hitting, article.

Perhaps you don't like the conclusions it draws?

You then put words in others mouths. Then cannot leave the thread alone. You've already been called out by failing to pander some cheap anti-Electron sloganeering to the HN crowd, too.

I suggest, if you're going to talk-up your APP, to do so by focusing on positives. Perhaps read some posts by people that promote successfully, such as patio11.