Price of rice in Japan falls below ¥4k per 5kg

The fact the average Japanese person won't even consider trying imported Japonica rice from Australia or USA is madness if budget is a consideration.

But as someone who's tried many varieties of Japonica, there is a difference between the best Japan-grown rice and non-speciality rice grown elsewhere, as well as a difference between fresh (Japanese enjoy eating new rice, which is different from many rice-eating cultures) and old rice.

I pay somewhere around AUD$14/kg for Japanese rice in Australia, but I also don't eat it that often and I'm not that price sensitive.

But also, the average Japanese eats around 1kg of uncooked rice per week. That's ¥800 at the rates in the article (~USD$300/year). Japan's cost of living is generally pretty low, but I doubt +/- $100/year is effecting many people.

Honestly, I think the average Japanese person wouldn't care that much after they tried it a few times. Especially upon noting the significant monthly savings. There's almost no imported rice even available here, and the propaganda of the superiority of domestic rice is quite powerful.

does it have the same sticky/wet/chewy texture that Japanese rice is famous for ?

the rice demand in Japan is extremely inelastic, they would rather eat less than consume foreign brands, and a lot of this comes from the trust they have in their industries.

hardly something to ridicule Japan or suggest they depart from their cultural values.

The tv reporting on cal-rose did point out it's a bit less starchy, but still good. Similar reporting on the strategic reserve rice pointed out it's a bit more crunchy but still good. Someone on TV saying it's still good is pretty strong marketing and seems to be contributing to sales of imported rice. It'll be interesting to see how this goes once things settle down, especially if tariff-free rice quotas stick around.