Touching the back wall of the Apple store

A few years back I went in to buy an Apple TV. Walked in, straight up to the Apple TV display, stood using it for a few mins, stood looking outwards towards the rest of the store, tried to make eye contact with any staff. No one paid any attention, staff happily chatting away to each other. I couldn't have looked more ready to buy without waving cash around.

Apple Store employees are definitely trained better than the average shop, but they are far from luxury.

For something like an Apple TV, you can just walk up to the product, scan it with your phone, pay for it, and leave without any employee interaction. They're more interested in selling the things like iPhones, iPads, and Macs that require employee interaction.