I don't know if it's due to social media distraction, very effective advertising business models, or lack of financial literacy but I have noticed that over the last 10 years, most people have been willing to pay literally any price for the things they want.
It wasn't always like this. It used to be that price hikes were met with consumer backlash, media attention, and people simply not buying that thing which forced companies to correct their pricing.
The fact that most people will happily pay any price they can afford (on credit, when) seems to be the main thing contributing to high food, car, and housing prices, which negatively impacts the poor and those who bust their ass to be frugal.
But hey, I guess it's a great time to be a VC.