I'm personally super upset with basically all non-Chinese brands. They used the post-covid inflation to drive prices up and like many people are saying here, now the 12k entry-level car is a 25k car.
I bought a brand new VW T-Cross in 2021 for 19k and now the entry price is 27k, for the same exact car. It's insane. I understand people want bigger cars and even price conscious costumers are now going for compact suv (VW T-Cross instead of a Polo) so makers are definitely cashin in on this.
But there is also a Greed side to this story. Automakers have hiked prices, customers have kept buying and we finally (i hope) reached a breaking point. Jeep prices were apparently too high and sales plunged.
All of this makes me actually quite happy for the arrival of Chinese manufacturers. The price/quality ratio is extremely good and when i see the price i finally feel that it's a good deal. It makes me want to buy that car, while with most European manufacturers i'm just thinking of being scammed!