Touching the back wall of the Apple store

I was looking at a 17” PowerBook, salivating at the screen and performance but struggling with justifying the price tag. An incredibly nice lady walked up to me and asked if I had any questions. I told her I was thinking it over as it was a large purchase. She beamed and said “Of course, that’s totally understandable. In fact it takes on average 3 visits to an Apple Store before making a purchase”. It was the smartest, nicest, most low key way of saying don’t feel pressure…you’ll be coming back, and then you’ll buy the machine you’ve always wanted.

Very on brand. And surprisingly still not really copied by others.

Walked into the store, waited 30 minutes for one of their "friendly, professional staff" to come up & help me, making eye contact, etc.

Eventually I had to walk up to one of them standing there and tell them I wanted to buy something. Then it turns out they didn't even have one in stock...in their flagship London store...

Literally I wanted to walk in, pay immediately & walk out. I already knew exactly what I wanted. I don't know why people laude the "Apple experience".