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Apple Research unearthed forgotten AI technique and using it to generate images

(9to5mac.com)
129 points celias | 1 comments | 23 Jun 25 18:19 UTC | HN request time: 0.959s | source
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bitpush ◴[27 Jun 25 05:34 UTC] No.44393954[source]▶
I find it fascinating that Apple-centric media sites are stretching so much to position the company in the AI race. The title is meant to say that Apple found something unique that other people missed, when the simplest explanation is they started working on this a while back (2021 paper, afterall) and just released it.

A more accurate headline would be - Apple starting to create images using 4 year old techniques.

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coldtea ◴[27 Jun 25 09:24 UTC] No.44395238[source]▶
>I find it fascinating that Apple-centric media sites are stretching so much to position the company in the AI race

Or, you know, just posting an article based on an Apple's press release about a new technique that falls squarely into their target audience (people reading Apple centric news) and is a great fit to current fashionable technologies (AI) people will show interest in.

Without giving a fuck to "position the company in the AI race". They'd post about Apple sewers having an issue at their HQs, if that news story was available.

Besides, when did Apple ever came first in some particular tech race (say, the mp3 player, the smartphone, the store, the tablet, the smartwatch, maybe VR now)? What they do typically is wait for the dust to settle and sweep the end-user end of that market.

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bitpush ◴[27 Jun 25 14:06 UTC] No.44396911[source]▶
Precisely. Remember how they waited for AR/VR space to settle and then swept the end user market?

Or the smash hit Homepods.

Or Siri :)

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1. coldtea ◴[30 Jun 25 09:27 UTC] No.44421197[source]▶
They do have the only VR set that is user friendly enough and has enough ecosystem and apps for mass market. When they put out a future generation with lower prices, they'd get as much as possible.

Let's not forget that the iPod was a Mac only product, when the Mac just had like 3% of the market, with no Windows support and limited sales in the first versions. Or that the iPhone took a few years to dominate the market. Blackberry, Nokia and Microsoft even thought they had a chance for 3-4 years.

I wouldn't be surprised if their VR sales are already above all the other players (perhaps even combined).