←back to thread

Touching the back wall of the Apple store

(blog.lauramichet.com)
252 points nivethan | 1 comments | 27 Jun 25 02:45 UTC | HN request time: 0.264s | source
Show context
danpalmer ◴[30 Jun 25 04:12 UTC] No.44419284[source]▶
A few years back I went in to buy an Apple TV. Walked in, straight up to the Apple TV display, stood using it for a few mins, stood looking outwards towards the rest of the store, tried to make eye contact with any staff. No one paid any attention, staff happily chatting away to each other. I couldn't have looked more ready to buy without waving cash around.

Apple Store employees are definitely trained better than the average shop, but they are far from luxury.

replies(6): >>44419354 #>>44419890 #>>44420956 #>>44422139 #>>44422512 #>>44423773 #
Larrikin ◴[30 Jun 25 04:24 UTC] No.44419354[source]▶
The Apple TV at its most expensive is $150. I remember walking into high end stores like Burberry in my early twenties, seriously contemplating the cheapest items there and also being ignored except by security.
replies(2): >>44419553 #>>44419613 #
danpalmer ◴[30 Jun 25 05:05 UTC] No.44419613[source]▶
This may be their thinking, but if so I feel that would be down to bad training.

In my experience the Apple TV skews hard towards those who have a lot of Apple products. It's priced far higher than the rest of that market. Most people buying an iPhone are buying a Fire stick or a cheap smart TV. I'd bet most people buying an Apple TV have an iPhone and a Mac.

It would be like going into a Burberry store and shopping for replacement buttons for your $3000 coat.

replies(1): >>44420953 #
1. oneeyedpigeon ◴[30 Jun 25 08:49 UTC] No.44420953[source]▶
I'd also imagine that Apple TV is a great entry point—especially given the relatively cheap price—into the ecosystem. It's like the modern equivalent of the iPod.