Literally every single word of it
"This software let's you set up peer to peer networking between your devices, expose them to the internet, run applications on them, view useful runtime information, and integrate easily with cloud providers and infrastructure you're familiar with."
“Octelium is a full-featured access control platform, which provides API gateways and/or VPN tunnels to your HTTP services, paired with an intuitive user, policy, and auditing backplane and policy-as-code.”
Something like the above would be much more enticing to potential users including myself. I can get a rough idea of what I can actually use it for and how it can be integrated into my existing stack—and if there are more features I’ll be pleasantly surprised when I read the docs!
For example, many organizations use a mix of gated HTTP over public internet AND VPN, each one will have its own vendor auth product(s), user whitelisting, it's difficult to control or regularly audit. Octelium centralizes this management and gives admins the flexibility to control how services are exposed and to whom, presumably via simple policy change git commits. SOC2, etc. then becomes a breeze to export the state of the world, onboard/offboard employees, etc.
Defining the product in terms of use cases/problems/solutions rather that competing alternatives (Tailscale, Okta, ORY Hydra, etc.) will go a long way to increase clarity.
The problem isn't that you need to “make it easier to understand for business people” (which many here would take as an offense), the problem is that you're name dropping technologies and concepts without articulating exactly what problem your product solves, and what your exact value proposition is.
Something that does everything usually does nothing well, or at least doesn't provide a coherent dev experience with a sane mental model.
API gateway, MCP, Oauth, VPN --> not buzzwords
The defining characteristics of buzzword are that is very broad, promises "pie-in-the-sky", and almost universally under-delivered by every vendor while incurring very steep costs. In other words, the reason "zero-trust" scares people is because they have probably been burned N times but Oracle, Okta, etc. etc. incurring large costs to achieve underwhelming/non-functioning results, often times paying $$$ to solve imagined infinity-scale problems that don't even apply to the current org size, or even 10x the size.
API gateways, MCP, VPNs are tangible things that fill fairly mundane roles, it is not hard to envision how they can be used to solve real-world properties. I can easily envision dropping an "API gateway" in front of "MCP" in my stack. ZTNA however I cannot just sprinkle on my stack as if it were magic pixie dust...
It doesn't mean that ZTNA should be outright banned everywhere, but when you do use it, you need very careful to define an exact meaning expressed in terms of non-buzzword components.