←back to thread

Touching the back wall of the Apple store

(blog.lauramichet.com)
252 points nivethan | 1 comments | 27 Jun 25 02:45 UTC | HN request time: 0s | source
Show context
danpalmer ◴[30 Jun 25 04:12 UTC] No.44419284[source]▶
A few years back I went in to buy an Apple TV. Walked in, straight up to the Apple TV display, stood using it for a few mins, stood looking outwards towards the rest of the store, tried to make eye contact with any staff. No one paid any attention, staff happily chatting away to each other. I couldn't have looked more ready to buy without waving cash around.

Apple Store employees are definitely trained better than the average shop, but they are far from luxury.

replies(6): >>44419354 #>>44419890 #>>44420956 #>>44422139 #>>44422512 #>>44423773 #
Larrikin ◴[30 Jun 25 04:24 UTC] No.44419354[source]▶
The Apple TV at its most expensive is $150. I remember walking into high end stores like Burberry in my early twenties, seriously contemplating the cheapest items there and also being ignored except by security.
replies(2): >>44419553 #>>44419613 #
1. hx8 ◴[30 Jun 25 04:57 UTC] No.44419553[source]▶
Some luxury brands will play hard to get, others will fawn over customers. Different people want different experiences. How expensive the item in the catalog might change the level of service, but the brand will use a similar playbook across the entire catalog.