The other thing is that Tesla is a US company. I suspect that many people outside the US look for alternatives to US products. The more expensive the product, the more important the decision. And Teslas are by far not the best EVs (clearly not an ecological car, not the cheapest, ...), so it's easy to go for an alternative.
And then, for people who wouldn't mind so much what Musk and Trump and their band are doing, it is anyway a risk: people in the street will judge you if you drive in a Tesla. Many drivers have put stickers on their Tesla to show they don't support Musk ("I bought it before Musk became crazy"), but they can't do that with a new model. Buying a new Tesla that was clearly built after those events is a great risk (Teslas have been burned even though they had been bought before the madness).
All that to say, I'm surprised to see that there are still Tesla sales in Europe at all.