If you’re launching a business, I would suggest making sure the business looks legitimate; if it’s a pet project, trying to make yourself sound like a big business and then not having the footprint gives off “fake”/scam/caution vibes. If you’re a solo dev, drop all the fake business stuff and get rid of the buzz words and “it can do everything” marketing and focus on what it excels at as an open source project.
People are going to be skeptical (rightfully) that a solo dev/no name company is going to suddenly drop a product that rivals those of massive companies. Either massive shortcuts were taken, or there is a high chance that it will be insecure, which is not something you want from a VPN or any of the other things it claims to do. If you’ve built on existing secure technologies, you should emphasizing them because known names that have a security history are going to build a lot more trust than a no-name product.
If a software is hard to explain the purpose of to an average person in a single sentence, you have an uphill battle. Listing more features isn’t usually going to be the answer, regardless of how accurate you’re attempting to be. “It’s a VPN! and a PaaS! and a ZTNA! And an API Gateway! and AI!” It screams “please download me” rather than “I’m here to solve a problem“, which is why I wouldn’t even bother to try it; the opposite of what any project is going for.
My intention isn’t to just be critical, but rather to point out things that are likely harming your efforts.