NovaCustom – Framework Laptop alternative focusing on privacy

I don't really understand what's privacy-focused about it that Framework isn't. Isn't privacy mostly a software problem, other than hardware switches on camera/mic, which Framework already has?

> We do not use Google Analytics

Why do I care if you use Google Analytics? Doesn't affect the laptop I get. You're free to analyze your site traffic with whatever tool you want. (I block Google Analytics on the client side personally so I really don't care if you use it or not, it's all the same to me.)

> We use Signal and you can reach us via Protonmail.

Again, why should I care what you use within your business? Your business is a black box to me, and the right privacy assumption is to assume the worst about what's inside that black box, rather than try to audit what's used inside that box, and not send privileged information to you in the first place.

> You can buy your laptop with Linux preinstalled.

Yeah, no, I don't trust you to install an OS for me. Since I care about privacy, I would of course install my own OS.

> We setup your operating system with the most privacy-friendly settings. Even if we install Windows!

Nope nope nope

Looks like they just default to privacy. Sounds trivial but is actually quite important. Second they are using coreboot, so no proprietary firmware. Much better than average.