NovaCustom – Framework Laptop alternative focusing on privacy

I don’t mean to minimize the company’s role in their offerings, but are these rebadged Clevo/Tongfang/etc laptops? There’s a place for those but that would make NovaCustom more comparable to system76 or Tuxedo than Framework, which designs their own hardware.

I think system76 is now designing their own hardware too?

As far as I know, for models currently on sale that applies only to their desktops (which are cool, but considerably more niche since people interested in desktops are likely to build their own), with their laptops being Clevos.