What I have noticed in Australia is that this kind of enforcement seems to happen in 2 situations:
A) A foreign company is not doing something the government wants. This might be taking down certain information from the Internet (facebook, X, in particular) or not being sufficiently helpful in providing access to information, etc. These big consumer cases seem to mainly hit companies that are not perceived as sufficiently "pliable".
B) A foreign company is competing with local interests that are powerful enough to get in politician's ears. This is often re-sold to the public as some grass-roots "fairness" thing that will benefit all of us. To be fair, sometimes it is.
Which is to say, I don't see these enforcement actions as a "reversal of gravity" so much as a re-branding of its immutable laws.