Go has sub-second build times even on massive code-bases. Why? because it doesn't do a lot at build time. It has a simple module system, (relatively) simple type system, and leaves a whole bunch of stuff be handled by the GC at runtime. It's great for its intended use case.
When you have things like macros, advanced type systems, and want robustness guarantees at build time.. then you have to pay for that.
Since fast compilation was a goal, every part of the design was looked at through a rough "can this be a horrible bottleneck?", and discarded if so. For example, the import (package) system was designed to avoid the horrible, inefficient mess of C++. It's obvious that you never want to compile the same package more than once and that you need to support parallel package compilation. These may be blindingly obvious, but if you don't think about compilation speed at design time, you'll get this wrong and will never be able to fix it.
As far as optimizations vs compile speed goes, it's just a simple case of diminishing returns. Since Rust has maximum possible perfomance as a goal, it's forced to go well into the diminishing returns territory, sacrificing a ton of compile speed for minor performance improvements. Go has far more modest performance goals, so it can get 80% of the possible performance for only 20% of the compile cost. Rust can't afford to relax its stance because it's competing with languages like C++, and to some extent C, that are willing to go to any length to squeeze out an extra 1% of perfomance.