Is there an underlying model of the business? Like a spreadsheet? The article says nothing about having an internal financial model. The business then loses money due to bad financial decisions.
What this looks like is a startup where the marketing people are running things and setting pricing, without much regard for costs. Eventually they ran through their startup capital. That's not unusual.
Maybe they need multiple AIs, with different business roles and prompts. A marketing AI, and a financial AI. Both see the same financials, and they argue over pricing and product line.
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