Creating a pan-European legal entity, the right way

How about instead of scaling up, try scaling-in? Promise superior internal market services and local storage/processing instead of competing on the global square. Kagi's subscription model comes to mind.

The myth of infinite start-up scaling is just that, a myth. We need a more pragmatic, context sensitive startup market, not one chasing scale-up stories.

That works until the American megacorp comes along, copies your business idea and outscales you.