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Apple Research unearthed forgotten AI technique and using it to generate images

(9to5mac.com)
129 points celias | 1 comments | 23 Jun 25 18:19 UTC | HN request time: 2.188s | source
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bitpush ◴[27 Jun 25 05:34 UTC] No.44393954[source]▶
I find it fascinating that Apple-centric media sites are stretching so much to position the company in the AI race. The title is meant to say that Apple found something unique that other people missed, when the simplest explanation is they started working on this a while back (2021 paper, afterall) and just released it.

A more accurate headline would be - Apple starting to create images using 4 year old techniques.

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1. rTX5CMRXIfFG ◴[27 Jun 25 06:26 UTC] No.44394182[source]▶
That site's target market is what we know as "Apple fanboys". I'm not one to consider 9to5 serious journalism (nor even worthy to post in HN), but even those publications that I consider serious are businesses, too, and need to pander to their markets in order to make money.