As AI kills search traffic, Google launches Offerwall to boost publisher revenue

The exciting thing about search engines becoming useless as a traffic source, is that small publishers and blogs will eventually learn to adopt old technologies to gain traffic: web rings and links sections.

This means if you like a blog, there could now be a way to organically discover other blogs similar to it, by following links across multiple sites.

Why would I publish if no one is ever looking for my content? To feed the LLMs? A lot of blogging is done to make money. If no one is searching anymore what is the revenue model? What you’re describing to me seems like passion blogging which already exists and I don’t think the financially interested are going that way if there’s no revenue model.

The revenue is clout

Clout doesn‘t pay the bills.