It’s not just tariffs that are the issue… quite a few people from other countries have stopped coming to the US and are avoiding buying US products where possible
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One thing I have my eye on is how hard consumer habits are to change. For example, American alcohol is simply gone from store shelves in Ontario. I can only imagine how much marketing work went up in the wind now that consumers have adapted. Returning the product to the market is probably not even the hard part.