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As AI kills search traffic, Google launches Offerwall to boost publisher revenue

(techcrunch.com)
53 points elektor | 3 comments | 26 Jun 25 17:19 UTC | HN request time: 0s | source
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softwaredoug ◴[26 Jun 25 17:50 UTC] No.44389644[source]▶
AI kills search traffic. Yes.

OTOH good search - deep research - is one of the biggest productivity gains using AI.

replies(2): >>44389892 #>>44390208 #
1. ceejayoz ◴[26 Jun 25 18:18 UTC] No.44389892[source]▶
Until they kill off the content providers who a) rely on that traffic and b) provide the raw material for the models, of course.
replies(2): >>44390056 #>>44390310 #
2. GardenLetter27 ◴[26 Jun 25 18:37 UTC] No.44390056[source]▶
And put ads and sponsored results in the LLMs.
3. heisenbit ◴[26 Jun 25 19:04 UTC] No.44390310[source]▶
And until now had to pay part of their revenue to Google for search results being ranked accordingly. Diversity of ingress vectors may not be such a bad thing.