Better Auth, by a self-taught Ethiopian dev, raises $5M from Peak XV, YC

"Better Auth’s pitch is simple: Let developers implement everything from simple authentication flows to enterprise-grade systems directly on their databases and embed it all on the back end."

Its absolutely bonkers to me that web development has gotten to a point where this is a novel pitch. Up until not that long ago ALL auth was done directly in your own database and embeded in your own backend. Am I missing something?

This is a market created by the supabases and it’s no code cousins. I frankly always considered auth so simple and fundamental, with best practices so well known that I never saw the need to use a SaaS for user auth. I guess if you want to offer all the auth methods that this library is useful and saves a lot of time.