The web, HTML that is, is a grammar, an app is a grammar, the buttons of my car are a grammar, I want each grammar served, transformed to my grammar however I like it, probably org-mode file grammar.
I don't want each website's colors, or clickable elements to be determined by any other person than the user. There are themes, I want to select exactly what theme I am browsing the internet today. I also want my fridge to be connected to the internet, accessed using an authentication layer on top of IPv6, and using it's functionality with a grammar.
In other words, the web, browsers, apps and physical buttons will go down the drain soon and they will be replaced by something which can open and manipulate org filetypes.
The web was/is a huge financial bubble anyway, and it will burst quickly when that happens.