Apple best product is marketing by far; this is just one of the results.
I have been using Face ID since the iPhone X and agree that it sucks. It doesn't even really solve the "problems" I thought it would solve (unlock while cooking or other activities where your hands are dirty) because you need to look at the thing in a particular way and you need clean hands to interact with the phone anyway.
It is especially annoying because the design of the notch/dynamic island is just terrible/stupid.
There are days where I get so many misses that I feel like disabling the thing entirely since I have to use the passcode so much anyway. I was already very skeptical of Touch ID but Face ID is just worse and more expensive for not much benefits.
This is the issue with technology nowadays, most of the real "problems" have been solved so tech companies come up with all kinds of nonsense to sell newer and shinier stuff. At some point a screwdriver is a screwdriver and a smartphone is a smartphone, we just need it to be of good quality and last long, that's it. But this does not make for "infinite" growth so here we are...