Is Lovable getting monetization wrong?

I don't get how this company makes money. Everyone who uses these tools is just building prototypes. They get to 60-70% functionality, but when it comes to actually productionize and launch, 99% of these projects will get abandoned. The churn has to be absurdly high, maybe people are just forgetting to cancel their subscriptions. Or they're just marketing very hard and getting new sign ups/subscriptions, but will crash and burn soon enough.

> Everyone who uses these tools is just building prototypes.

But also I think that's kinda the point. Like for example we have to do a UI redesign of an app my company is building and our "wireframes" are just v0 projects my PO created in one afternoon.

I think wireframing is where these tools really shine. It's gives you roughly the same ideas as building a wireframe in Figma but it's way less work and you end up with higher fidelity wireframes.Like sure if I were to peek at the code under the hood I'm certain it's close to dogshit but the code doesn't really matter at that stage.

Any serious company has a brand/design system which Lovable can't leverage well, thus needs designers to use in Figma.

Either way, my point is the customer LTV will be super low for use cases like this.

I haven't tried with lovable, but gemini studio is fully capable of following a styleguide based on a screenshot, which is probably the crudest and least refined protocol I could think of.

I'm sure there's already integrations somewhere that could allow a designer to specify a bunch of brand colours, to generate a styleguide out of it in plain english, and get a working prototype out of it.