How to Write Compelling Release Announcements

I agree with the principle that you should tell the user what matters, but theres a tension between that and making it too long.

Every word is an opportunity for the reader to stop reading. Once they get a sense you're droning on, they'll stop.

To take the first example the author says needs fixing:

  Added “duplicate” button to the event menu.

I think a better fix than the one in the article is:

  Create events 10x faster

  When you create a new event, first you copy/paste text from another event. This is slow, so we built added a "duplicate" button, You can find it in Options > Duplicate.

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For reference here's the one from the article:

  Use “Duplicate” to create events 10x faster

  When you create a new event, chances are that the first thing you do is copy/paste information from an existing event. Creating events this way is tedious and slow, so we’re sparing you this toil with the new Duplicate feature.

  When you need to create a new event based on an existing event, go to the existing event, and select Options > Duplicate. Duplicating events is 10 times faster than copy/pasting fields.