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Is Lovable getting monetization wrong?

(getlago.substack.com)
140 points FinnLobsien | 1 comments | 25 Jun 25 14:05 UTC | HN request time: 0.208s | source
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pwatsonwailes ◴[25 Jun 25 14:26 UTC] No.44377720[source]▶
I'm pretty sure the person who wrote this has never run pricing research for a brand. Short answer, they can ignore Gabor-Granger because their cost base is so low compared to their revenue, so they'd be looking at Van Westendorp's Price Sensitivity Meter to set a benchmark for where the pricing probably lands, and a conjoint study to understand the value of different elements for segmenting different versions of the product at different price levels.

Obviously positioning, who they're positioning against, how they communicate that, the level to which they're known amongst the market etc all feed in to this, but that'd be a decent starter for ten.

This is an overly simplistic version of where to go with pricing for a brand like this, but that's where I'd begin with creating pricing for them.

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neolefty ◴[25 Jun 25 14:35 UTC] No.44377824[source]▶
Yup. Like comparing pricing of cars to pricing of horses. Lovable is competing with future platforms, not present ones.
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1. bravesoul2 ◴[25 Jun 25 14:51 UTC] No.44378020[source]▶
This is interesting to pull apart if anyone wants to add more id love to hear.

Right now Lovable has competition in the vibe coding arena. Like Replit for example. I found Replit to be better in my testing.

I think there is an interesting curve where software is generally worthless (see Github!) but software plus marketing/sales etc. is valuable. But if you have any kind of scale that software needs to be robust and AI can't do that yet.

So there is a weird evolving Venn diagram where the final app industry fits in. If one player can take it yeah they'll be the next Google but that's a big IF and a big WHO.