And since they have essentially unlimited money they can offer a lot for free/cheaply, until all competitors die out, and then they can crank up the prices
yeah we already seen this with gemini 2.5 flash. Gemini 2.0 is such a work horse for API model with great price. Gemini 2.5 flash lite same price but is not as good except math and coding (very niche use case for API key)