That is the whole point of the review scams - often I'm not an expert and I know it. I need some widget, and there are 10 choices. I want someone independent to review all 10 choices and tell me which is best so I don't waste my money buying a bad one. Lacking someone with the money and time to buy all 10, at least seeing the reviews of someone who has one is a suggestion on if that one is really as good as they say. Though if someone only has one they tend to review it well because nobody wants to admit they bought something that wasn't the best.
If the reviewer is consumer reports they for years were this independent reviews. (I've heard accusations they are no longer as independent - make your own decisions) They often don't know enough about the product to understand why long term the more expensive one might be better as opposed to just overpriced, so not perfect, but still better than buying everything yourself.