Few Americans pay for news when they encounter paywalls

I was pondering this earlier today while manually prepending archive.is to a pay walled link on my Android phone for the umpteenth time today.

The micro-transaction proposals everyone cried about in the early 2000's would have been so much better than this.

The odds of me paying for a subscription for some tiny local newspaper on the other side of the country are literally nil, but I'd be far more willing toss you a penny or two to read the content of a single article.

I’d even pay a respectable amount more than that, but it needs to take like 3 seconds tops with no typing. Heck, the faster it is, the more likely I’d be to impulse buy more content from the same place.

I’d be fine with some up front work to create an account and associate a payment method or something, but not on each individual site. PayPal pretty much fits the bill for me for most transactions, where is PayPal for microtransactions?

This is what ads promised to be. Ads are the automatic, frictionless wallet that we all dreamed of. But the market countered them in various ways so we're back to being stuck.