I have a feeling a lot of "success" of OpenAI in the enterprise space is simply nepotism or in-network tech mafia buddies migrating from diversity hires to ChatGPT subscriptions.
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ChatGPT simply is a much better product all around. Period.
If I try to get it to do stuff outside my domain expertise it's making errors I can't catch. So I suppose if move fast and break things works for your business, then that's fine.
But that begs the question, a much better product than what?
Either way, we saw them fire a bunch of people and "replace them with AI," so it's not out of the question this is a more toward "AI tech leadership" tax subsidization as DEI is phased out.